BIOTIC

CREATIVE | PRODUCTION | TALENT MANAGEMENT | STRATEGY | E-COMMERCE | SOCIAL MEDIA

The Challenge:
Making people understand that bacteria—something they’ve been taught to avoid—can actually be good for them. We focused on education, crafting PDP content that broke down the science in a way that was clear, compelling, and easy to grasp. Every ingredient had a purpose, every benefit was explained, and every piece of content reinforced BIOTIC’s mission: healthier skin through smarter formulas. For the creative, we leaned into a natural, sun-kissed aesthetic—glowy skin, fresh air, and effortless movement. The visuals captured a healthy, radiant lifestyle that aligned perfectly with the product’s benefits.

The Result:
A campaign that not only educated but felt aspirational, fresh, and completely in sync with BIOTIC’s brand ethos.